The 7th Asian Film Awards Recognise Michelle YEOH Choo-Kheng with Excellence in Asian Cinema Award

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Hong Kong, 31 January 2013 – The Hong Kong International Film Festival Society (HKIFFS) today announced renowned actress Michelle YEOH as the recipient of its Excellence in Asian Cinema Award to be presented at the Asian Film Awards (AFA) Presentation Ceremony on 18 March 2013 in Hong Kong. Michelle will attend the Presentation Ceremony to receive the Award. Previous special award winners at the AFA who have been recognised for their contribution to Asian cinema include renowned Director ZHANG Yimou, and the Busan International Film Festival Founding Director KIM Dong-ho. The Excellence in Asian Cinema Award aims to recognise and highlight outstanding talent and affirm their life long achievements and contributions to the Asian film industry.

Recently, Michelle has been actively promoting her latest production, a documentary entitled PAD YATRA: A Green Odyssey. Honoured to have received the award, she said, “Asian films and film professionals are full of energy and imagination. In fact, Asia itself is a place that breeds diversity and creativity. The region has many stories to inspire filmmakers to create works of profound significance. I am delighted to receive the Excellence in Asian Cinema Award. It is my goal to continue as an advocate of the Asian film industry and to promote a positive, strong image for Asian women in international films.”

“We are delighted to honour Michelle with the Excellence in Asian Cinema Award this year,” said Roger GARCIA, Executive Director of the Hong Kong International Film Festival Society. “Michelle has an impressive career of over 30 movies. Her incredible talent has led her from action films in Hong Kong to international works like The Lady. Her work in Chinese language cinema has helped promote it to an international audience and the global film industry. Michelle has excelled as both an action star and a serious actress – a very rare combination in this business, and practically unique. She is the perfect choice to be awarded with this prestigious honour.”

Michelle was previously the Jury President of the 3rd AFA and on the Jury at the 54th Cannes Film Festival and the 49th Berlin Film Festival. She is a member of the Academy of Motion Picture Arts and Sciences (AMPAS) which annually awards the Oscars.

With a film career spanning almost three decades, Michelle began her acting career in TV commercials and local film productions like Police Assassins, Police Story III, The Heroic Trio and The Soong Sisters, among others. With her superb acting skills and distinctive image, she shot to international stardom through roles in films like Tomorrow Never Dies, Crouching Tiger, Hidden Dragon and Memoirs of a Geisha. She has actively helped to promote the status of Asian actresses in the international film market and has been instrumental in breaking stereotypes of female Asian characters in Hollywood movies.

In 2011, Michelle cast off her martial-arts image by taking the leading role in The Lady, a memorable political romance based on the life of Burmese activist and Nobel Peace Prize winner Aung San Suu Kyi. Michelle has been praised for her efforts in the film, which she prepared for by travelling to Myanmar and personally meeting Aung San Suu Kyi.

From local films to international blockbusters – starring as a law enforcer or political hero – Michelle’s multi-talented personality and dazzling acting career have catapulted her to global fame, making her one of the world’s most respected actresses.

Note: Special thanks go to Photographer Paul TSANG for the photo of Michelle YEOH

About the Asian Film Awards
Inaugurated in 2007, the Asian Film Awards (AFA) is an international pioneering programme, honouring filmmakers with outstanding achievements in the field of Asian cinema. The AFA is the only platform in the world that brings together the best cinematic talents of Asia, drawing film fans and professionals from all across the globe.

The AFA Presentation Ceremony is a core event of the Entertainment Expo Hong Kong. Eminent filmmakers and superstars from around the world are invited to present awards to winners in each category, making the ceremony an elaborate extravaganza as well as an influential cultural event that helps position Hong Kong as the hub of Asian cinema.

Website: www.asianfilmawards.asia

About Hong Kong International Film Festival Society Limited

Uniting the World through Film
The Hong Kong International Film Festival Society (HKIFFS) is a charitable, non-profit, non-government organisation dedicated to the discovery and promotion of creativity in the art and culture of film.

Through its year-round programmes, the mission of the Society is to strengthen global appreciation of Chinese film culture and to promote inspiring films from around the world, enriching the cultural life of Hong Kong.

Committed to the development of a vibrant film culture in Hong Kong and Asia, the Society organises three annual flagship events in March and April: The Hong Kong International Film Festival (HKIFF), the Hong Kong-Asia Film Financing Forum (HAF) and the Asian Film Awards (AFA).

Passionately believing in the power of films to unite cultures and generations, the HKIFFS is devoted to giving thousands of film lovers around the region direct access to the world’s most inspired films all year round.

Website: www.hkiff.org.hk

For further information, media only:

Strategic Public Relations Group (SPRG)
Veronica LI
Tel: +852 2114 4945
Mob: +852 9414 2862
Email: veronica.li@sprg.com.hk

Yvonne YEUNG
Tel: +852 2114 4995
Mob: +852 6048 9258
Email: yvonne.yeung@sprg.com.hk

The Hong Kong International Film Festival Society
Catherine LIU
Tel: +852 2102 7391
Mob: +852 9621 7430
E-mail: catherine_liu@hkiff.org.hk

Agnes LI
Tel: +852 2102 7387
Mob: +852 9808 6740
E-mail: agnes_li@hkiff.org.hk